Strategic Consulting Services November 28, 2023 Unlocking the Power of Your Marketing Data What Kochava Foundry Can Do for Your Brand In today's… Grant Simmons Love0
Strategic Consulting Services October 24, 2023 Navigating the Ad Spend Jungle How Insight Packs from Kochava Foundry™ Light the Way In… Grant Simmons Love1
EducationNews & Updates March 21, 2023 How Apple Search Ads + SKAdNetwork Upended iOS Marketing iOS marketers have been forced to evolve For many iOS… Grant Simmons Love2
News & Updates December 28, 2021 Obtaining Incremental Lift In the Wake of Adtech Data Aggregation The loss of row-level data doesn’t mean the end of… Grant Simmons Love1
News & Updates May 21, 2020 Incrementality vs. Having a Test & Learn Approach Measuring true incrementality requires a commitment of time and resources,… Grant Simmons Love1
News & Updates November 12, 2019 Data Privacy: The New Balancing Act for Brands Can you comply and thrive amidst emerging data regulations? The… Grant Simmons Love5
News & Updates May 2, 2018 Get the Right Signal From Your Media Partners Marketers work under the assumption that their efforts influence user… Grant Simmons Love0
News & Updates December 12, 2017 Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency Last Click Attribution is an Incentive for Mobile Ad Fraud… Grant Simmons Love0
EducationNews & Updates April 5, 2017 Fraud Abatement Series #5—The Kochava Global Fraud Blocklist The tools Kochava uses to identify fraud are part of… Grant Simmons Love0
EducationNews & Updates March 29, 2017 Fraud Abatement Series #4—Ad Stacking Ad stacking is a fraud technique where multiple ads are… Grant Simmons Love2
News & Updates March 15, 2017 Fraud Abatement Series #3—The Fraud Behind App Install Metrics Posted March 15th, 2017 IMPORTANT: Probabilistic attribution is discussed at… Grant Simmons Love0
News & Updates March 13, 2017 Fraud Abatement Series #2—Devices With High Click Volumes and Fraudulent Traffic Our industry is increasingly wary of fraudulent traffic, but the… Grant Simmons Love0
News & Updates March 8, 2017 Fraud Abatement Series #1—Detecting Fraud by Counting Clicks Many, if not most, marketers run campaigns based on install… Grant Simmons Love0