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Navigating the Ad Spend Jungle

By October 24, 2023Strategic Consulting Services 5 Min Read

How Insight Packs from Kochava Foundry™ Light the Way

In the intricate landscape of digital marketing, brands confront a plethora of challenges. These obstacles, ranging from misattributed user acquisitions to the ever-changing ad realm, often leave advertisers in a perplexing situation. How can they confidently allocate their precious ad spend, knowing they’ll be scrutinized over the final outcome (success or failure)?

Kochava Foundry, with its revolutionary Insight Packs, emerges as a beacon, guiding brands to make informed and impactful decisions based on expert analysis.

Deep Dive into Insight Packs

Foundry, always at the forefront of innovation, offers two trailblazing Insight Packs tailored for today’s marketing conundrums:

Incremental Intent: In a world where every network claims superior customer acquisitions, Incremental Intent emerges as the truth-seeker. By meticulously calculating the variance between organic and driven installs, this tool offers a crystal-clear perspective. Brands can, therefore, redirect their budget towards avenues that genuinely amplify their advertising impact.

Loyalty and Engagement: The modern consumer is discerning and volatile. Retaining their loyalty is a Herculean task. This Insight Pack offers a magnifying glass into your media strategy’s real impact. By highlighting how different channels and campaigns influence customer loyalty and engagement, brands get a roadmap. Following this, they can judiciously adjust their spend, maximizing ROAS and fine-tuning acquisition strategies.

Dissecting and Addressing 10 Key Pain Points

Let’s delve deeper into key marketing challenges and explore how Kochava Foundry’s tools and expertise pave the path to solutions:

1. Attribution Confusion:
Our sophisticated attribution platform delves beyond surface-level data. By leveraging both deterministic attribution and probabilistic modeling, we ensure an unambiguous view of user acquisition sources. Brands can then confidently reward the deserving networks for the conversions they actually drove.

2. Suboptimal Ad Spend:
The Incremental Intent Insight Pack stands out as the sentinel guarding against wasteful ad spend. By distinguishing between organic and campaign-driven acquisitions, it provides a nuanced understanding, helping brands streamline their budgets for optimal impact.

3. Low Customer Engagement:
Our advanced engagement analytics dive deep into user behavior post-installation. When merged with insights from the Loyalty and Engagement Insight Pack, brands receive a comprehensive view of any discrepancies. This enables a recalibration of ad messaging and the user experience to better align.

4. Short-term User Retention Woes:
Our retention analytics meticulously chart out user behavior trajectories post-install. Brands gain unparalleled clarity on user drop-off points, enabling them to refine onboarding and engagement touchpoints.

5. ROI Uncertainty:
Our detailed ROAS reports break down the performance of networks and campaigns, segment by segment. This granular view empowers brands to discern the genuine high-performers, ensuring investments that promise tangible returns.

6. Over-reliance on a Few Networks:
Our exhaustive performance metrics catalog offers a panoramic view of multiple networks. Brands, thus, are nudged to venture beyond their comfort zones, discovering uncharted territories in the advertising world.

7. Lack of Actionable Insights:
Kochava Foundry transcends traditional data offerings. With a blend of strategic consultations and expert-backed recommendations, brands receive a clear, actionable blueprint for the future.

8. The Ever-Changing Ad Landscape:
At Kochava, we pride ourselves on our agility. As digital advertising undergoes metamorphoses, from privacy regulations to emerging platforms, we ensure brands aren’t left in the lurch. With timely guidance, integration advice, and adaptive strategies, brands remain ahead of the curve.

9. Siloed Data Interpretation:
Our holistic dashboard amalgamates diverse metrics, offering brands a cohesive narrative. This unified perspective, enriched with data visualization tools, ensures brands grasp the intricate dance of different metrics and their cumulative effects.

10. Long-term Strategy Struggles:
We believe in a 360-degree approach. By synergizing historical data insights with forward-looking predictive modeling, we ensure a brand’s short-term tactics seamlessly merge with its long-term visions.

Insights for the Dynamic World of Digital Marketing

In the dynamic world of digital marketing, a brand’s survival hinges on its adaptability and informed decision-making. With Foundry’s Insight Packs, brands are equipped with a compass and a roadmap. As they navigate the tumultuous terrains of the digital realm, Kochava ensures their journey is not just safe but also supremely successful.

Visit to learn more about Insight Packs and request a free consultation.