CANNES, France — June 20, 2023 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the Kochava Publisher’s Suite has been selected by and successfully integrated with major platforms and publishers.

“This marks a significant milestone for our Publisher’s Suite since we launched last year,” said Charles Manning, Founder and CEO, Kochava. “While Kochava has been a long-standing leader in the measurement and attribution category for advertisers, the Publisher’s Suite product is a relatively new technology offering and the market response and traction our publisher customers are experiencing has been nothing short of incredible.”

Kochava Publisher’s Suite has been selected by many of the major OTT and CTV platforms, including LG Ad Solutions, MNTN, NBCUniversal, Roku, Samsung Ads, and Spotify, to help them deliver outcomes-based measurement for their premium inventory. The Kochava Publisher’s Suite also seamlessly integrates with all other mobile measurement partners (MMPs) to offer a flexible solution for publishers.

The Kochava Publisher’s Suite provides clear-labeled ad measurement tech for owned and operated inventory across leading platform-direct and publisher-direct offerings. It helps advertisers understand how their premium inventory drives performance marketing—connecting the dots to business outcomes such as app installs, in-app engagements, website visits and conversions, and more. This, in turn, helps publishers prove the value of their inventory and drive growth with their demand-side partners. Other premium publisher tools in the suite include incremental lift analysis, identity solutions, and turnkey SKAN support for iOS-specific inventory. While the initial adoption of Publisher’s Suite has largely been focused around OTT and CTV the solution is applicable to Retail Media Networks and other premium inventory and walled-garden approaches.

Publishers and platforms that take advantage of the premium supply-side solutions can:

• Better establish correlations between ad delivery and business outcomes for their advertisers
• Command premium CPM, CPI, and CPA rates for their placements
• Get credit for their inventory’s conversions across all devices and platforms
• Enable their advertising partners to visualize their traffic alongside all of their other omni-channel media in their measurement partner dashboard

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating SystemTM (m/OS) from Kochava empowers advertisers and publishers with a privacy-first platform that seamlessly integrates and manages identity, measurement, and data controls. Leverage m/OS to unify all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting to offer the foundation for limitless advertiser and publisher tools. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn. 

Media Contact 
Leslie Amadio
Director of Public Relations, Kochava
lamadio@kochava.com
208.610.1650 

Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform

SANDPOINT, IDAHO and STOCKHOLM – February 13, 2023 – Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a partnership with DanAds, the Swedish ad tech company that delivers turn-key self-serve enablement for premium publishers. The partnership provides integrated outcomes-based measurement through the Kochava Publisher Suite for any publisher using DanAds to enable self-service media buying.

Program expands footprint in MENA

SANDPOINT, Idaho and ASHDOD, Israel — December 6, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Mobupps, a long-standing global adtech champion leveraging machine learning optimization and best-in-class fraud prevention, as its newest Authorized Agency Partner.

“We are excited to welcome Mobupps as the latest addition to the program,” said Arthur Novarina, Regional VP of Sales, EMEA at Kochava.  “With this latest partnership, we look forward to continuing our growth in the region as well as globally.”

Mobupps provides advertisers and publishers with the most value for their media through optimized user acquisition, media targeting, and effective monetization strategies based on 14 years of premier industry expertise. Channel partners can utilize Mobupps’ extensive network to leverage media, placement opportunities, and client insights, with direct access to over 100 of the world’s largest supply-side platforms and seamless integration with all of the key social, search, and programmatic platforms.

“Our team is very enthusiastic about the partnership with Kochava,” said Bella Katsir, Mobupps COO. “We are very confident that this connection will create a much bigger scope of opportunities for all our partners worldwide.”

The Kochava Authorized Partner Program helps businesses improve their skills in maximizing the use of Kochava’s platform. As authorized partners, members are required to attend Kochava Discovery Sessions for in-depth training, which Mobupps has successfully completed. The focus of these sessions is the key marketing functions of the Kochava Marketers Operating System (m/OS), which is the foundation for marketing success across the largest enterprise brands in the world. By joining the ranks of Kochava Authorized Partners, agencies are equipped to leverage the Kochava platform to its maximum potential and competitively position themselves as the preferred choice for advertisers.

The full Authorized Agency Partner course catalog includes:

• Measurement and Attribution (required) 
• iOS 14 & SKAdNetwork
• Fraud Prevention
• User Engagement
• Over-the-top (OTT) and Connected TV (CTV) Measurement
• Identity Solutions
• Subscription Management
• MediaLift Services to Determine Incremental Lift
• Links

Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world. 

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

About Mobupps

Mobupps is a media buying powerhouse with direct access to 100+ major worldwide supply-side platforms (SSPs) and seamless integration to all major social, search, and programmatic platforms (Facebook, Tiktok, Google, etc.). We provide advertisers and publishers with accurately targeted users based on their KPIs/business models. Also, Mobupps provides the most efficient way to maximize monetization by using actionable data in real-time and end-user conversion results by attracting the best bids and monitoring with extreme accuracy. 

Mobupps is positioned as a one-stop-shop for both publishers and advertisers to find each other, find the right media and content, and enhance the efficiency of their advertising efforts. We compete with the best in our market as we aim to enable our clients to manage their campaigns fully while directing advertising efforts based on performance KPIs relevant to our clients.

For more information, visit their website www.mobupps.com. Follow Mobupps on social media: LinkedIn and Facebook

EMEA partnership expands opportunities for global marketing audiences

SANDPOINT, Idaho and LISBON, Portugal — October 13, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced IconPeak, a performance marketing agency helping mobile apps to drive user acquisition at scale, as its newest Authorized Agency Partner.

“Having IconPeak join the Authorized Agency Partner program is a milestone for driving our continued growth in the EMEA region,” said Arthur Novarina, Regional VP of Sales, EMEA, Kochava.“ Working together we will continue to do great things and help their clients achieve their growth goals.”

IconPeak activates global audiences with machine-learning technology, state-of-art DSPs and pulls from over a decade of expertise in the digital marketing space. The performance marketing agency now offers exclusively produced TikTok content from their in-house creative studio while continuing to specialize in user acquisition growth at scale for mobile apps.

“We are digital citizens and technology enthusiasts. We aim to solve problems by creating a bridge between the app and the user’s screen. I firmly believe this exciting partnership with Kochava will help our mutual clients grow and perform extraordinarily,” said Antoine Moreau, IconPeak’s CEO. “It’s in our DNA to constantly deepen our knowledge. That is why continuing training with Kochava will help us to stay up to date with the latest top-notch attribution solutions in the industry.”

The Kochava Authorized Agency Partner program was created to help businesses become adept at making the most of Kochava’s platform. Authorized partners attend Kochava discovery sessions for in-depth training, which IconPeak has completed. These sessions concentrate on the Kochava Marketers Operating SystemTM (m/OS), which is the cornerstone of successful marketing for the most recognizable corporate brands in the world. 

The full Authorized Agency Partner course catalog includes:

• Measurement and Attribution (required) 
• iOS 14+ & SKAdNetwork
• Fraud Prevention
• User Engagement
• Over-the-top (OTT) and Connected TV (CTV) Measurement
• Identity Solutions
• Apple Search Ads
• MediaLift Services to Determine Incremental Lift
• Deep Linking

Once agencies become Kochava Authorized Partners, they will be listed as such in the Kochava Media Index, the largest advertising database in the world. 

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

About IconPeak

IconPeak is a performance marketing agency helping mobile apps to drive user acquisition at scale. In over a decade, IconPeak has established itself as one of the most adaptable and successful players in the app marketing space. From identifying the right users globally to optimizing campaign performance. IconPeak achieves User Acquisition goals while backed by its expertise, technology, and state-of-the-art DSPs. Data-driven, proactive, and focused on impact.

A privacy-first approach to block sensitive location data in the Kochava Collective marketplace

SANDPOINT, Idaho — September 19, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Privacy Block from the Kochava Collective, the world’s largest independent mobile-first data marketplace, is now available.

Privacy Block is built on privacy-safe zones established around sensitive locations that are personal and private. Using these safe zones, Privacy Block automatically removes location information from inside millions of sensitive location perimeter buffers within the US. By flagging and blocking this data, the Collective ensures that the data in the marketplace is blocked if it passes sensitive locations. Privacy Block technology accomplishes this while still enabling marketers to continue to gleen  meaningful insights through advertising and data-driven business decisions.

“For over a decade, Kochava has been an industry leader in setting the standard for privacy protection and data security, and we enable brands to protect the privacy of their customers,” said Brian Cox, GM, Kochava Collective. “Privacy has been and always will be a priority for Kochava and we’re excited Privacy Block is available to all of our data marketplace clients.”

Privacy Block is an always-on feature applied across all data related to sensitive locations. In collaboration with independent providers of points of interest (POI) identification, the sensitive location categorization enforced by Privacy Block includes, but is not limited to: health and wellness service centers and clinics, religious institutions, schools, financial credit institutions, federal buildings, correctional institutions, dependency and addiction treatment centers, homeless shelters, halfway houses and more.

“Mobile device platforms already require consent from end-users in order to gather location, but we are proactively taking consumer protection a step further,” continued Cox. “Privacy Block creates an extra layer of protection for sensitive location data so that it cannot be used, shared, or purchased from our Collective data marketplace.”

In addition to blocking precision geo data in the Collective data marketplace, Kochava is making Privacy Block available for use by other data brokers to block data from their marketplaces to ensure the greatest opportunity for industry-wide compliance with sensitive locations of precision geo data.

For more information, go to www.kochava.com/privacy-block.

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

Program celebrates one-year milestone with new addition to its global roster

SANDPOINT, Idaho and TORONTO, Canada — August 10, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Clue, a leading data and media partner for search, social, and programmatic advertising, as its newest Authorized Agency Partner.

“We’re excited to welcome Clue to the Authorized Agency Partner program,” said Jason Hicks, GM, Kochava’s Marketers Operating System. “We’ve achieved a great milestone of one-year since launching the rapidly growing program, and we look forward to continuing to help our partners enable brands with growth marketing.”

Clue collaborates with their clients on the data that matters most to them. They partner with businesses, brands, and agencies to navigate an always-on and constantly changing world so they can focus on growth.

“Our partners are reflections of ourselves,” commented Josh Alvernia, CEO and Co-Founder, Clue. “Kochava and Clue are committed to providing both the best measurement solutions and the best customer service to brands that are looking to succeed in the mobile ecosystem. More of our brand partners are launching mobile experiences for their customers than ever before. Kochava helps Clue measure the impact of our mobile campaigns with precision, both in and outside of Apple’s SKAdNetwork.”

There’s no question that the digital advertising industry is rapidly changing. With tech giants making profound changes to how advertisers obtain and use consumer data, they need mobile measurement partners and ad agencies to help them navigate changes in user consent and data privacy, identify audiences using privacy-first solutions and maximize available measurement tools to optimize their marketing ad spend. In working with advertisers with fewer resources, authorized partners can help take the lead in using measurement tools on the advertiser’s behalf.

The full Authorized Agency Partner course catalog includes:

• Measurement and Attribution (required) 
• iOS 14 & SKAdNetwork
• Fraud Prevention
• User Engagement
• Over-the-top (OTT) and Connected TV (CTV) Measurement
• Identity Solutions
• Subscription Management
• MediaLift Services to Determine Incremental Lift
• Links

Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world. 

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

About Clue

Clue is a leading data and media partner for search, social, and programmatic advertising. We help marketers interpret and transform their data into growth.

The digital advertising ecosystem is constantly evolving, but the marketer’s challenge remains the same – how do I connect my message with the right audience? The answer lies in your owned datasets, enhancing and activating them with the right data partners and technology so that insights can guide your decision-making and revolutionize your approach.

Our team of strategists, traders, developers, data analysts and engineers help you right-size data and advertising technology to solve your unique challenges and unlock your business’ boundless potential online.

Clue is a digital-native company with empowered, remote staff located around the world. For more information, visit MeetClue.com.

Kochava announces new privacy-first approach to block health services locations from the Kochava Collective marketplace

SANDPOINT, Idaho — August 10, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution, measurement and data, today announced a new capability for the Kochava Collective, the largest independent data marketplace for connected devices. “Privacy Block” removes health services location data from the Kochava Collective marketplace. This new capability leverages a collaboration across multiple location insights partners who have independently identified health care services locations within the U.S.  The Kochava Collective Privacy Block will be made available in the Kochava Collective by the end of Q3, 2022.

Privacy Block aggregates health services locations which have been identified by a broad range of industry partners into a unified, super-set definition of health services locations. “Today, there are millions of locations that could be categorized as health care services locations in the U.S. and mobile devices pass in and out of the boundaries of these locations. There is no federal regulation or federal database which catalogs these locations to protect consumer privacy,” said Brian Cox, GM of the Kochava Collective. Furthermore, the regulatory landscape varies from state to state.  For example, the sale of marijuana, access to abortion services, and the general role of consent for gathering data from mobile devices differs dramatically among states. 

A composite block list is key to maximize consumer privacy amidst these variations.  By leveraging multiple vendor location definitions for what each vendor determines is a health services location, and blocking the onward transfer of this data, Privacy Block maximizes consumer privacy in a seamless and effective manner.  “We believe it’s important for the industry to be proactive and to collaborate on a unified health services location block list,” continued Cox. Kochava invites ecosystem vendors to register to participate with Privacy Block and contribute at https://kochava.com/privacy-block. In addition, those in the health services sector can register to block their location directly in Privacy Block.

The Kochava Collective marketplace buys location data from 3rd-party companies who represent that consent has been provided by consumers for the purpose of gathering their location data. The location data is then made available to the advertising ecosystem via the Kochava Collective marketplace for a variety of advertising purposes, including measuring advertising effectiveness in driving people to physical stores or locations and to observe the effectiveness of billboard advertising. As an aggregator of location data from a variety of 3rd-party data suppliers, the company believes it is important to block information relating to health services locations prior to any use cases related to advertising. 

Cox further summarized, “Mobile devices prompt for consent to gather location information today as a function of the mobile operating system (Apple iOS and Google Android). Mobile devices cannot track location without first gaining consent from the consumer.”  

Nonetheless, even if consumers previously consented to share their location data, Privacy Block adds an extra layer of protection as part of the Kochava Collective commitment to consumer privacy. 

“Privacy Block and the related collaboration with partners is good for privacy and good for business. The goal is quality, consented, privacy-safe data and this new capability helps further deliver on that objective,” continued Cox.

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.