EducationIntegrationsNews & Updates June 9, 2016 Impact of Creative Optimization on Campaign ROI Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationIntegrationsNews & Updates June 2, 2016 A Case for Multivariate Creative Optimization In an effort to continue to bring marketers the best tools,… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 24, 2015 Configurable Attribution #5 – Get the Reports You’re Missing This is the final week of a 5-week series on… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 18, 2015 Configurable Attribution #4 – View-Through Attribution This is the 4th in a 5-week series on Configurable… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 10, 2015 Configurable Attribution #3 – Device Reconciliation We’re now 3 weeks into a 5-week series on Configurable… rory Love0
EducationNews & UpdatesUnderstanding Configurable Attribution November 4, 2015 Configurable Attribution #2 – Probabilistic We looked at an overview of the Kochava Attribution Engine… rory Love0
EducationUnderstanding Configurable Attribution October 27, 2015 Configurable Attribution #1 – Leveraging Lookback Windows Configurable attribution is one of the most powerful tools at… rory Love0