We are so grateful for another amazing year at the Kochava Mobile Summit! Top mobile advertisers, networks, agencies and pundits gathered in Sandpoint, ID for 3 days of thought-leadership, tactics and strategic conversation. The event includes the best content as well as the best the northwest has to offer including a ski day at Schweitzer Mountain and world-class evening events.

Here’s a taste of the event. You can also search Instagram and Twitter for #KMS2016.

Of course, the best way to understand the event is to experience it yourself. Request an invite for next year’s summit event at kochavamobilesummit.com.

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The invitation-only, mobile advertising industry event returns to Sandpoint, Idaho, February 2016; uniting thought leaders from across the mobile advertising ecosystem

SANDPOINT, Idaho – February 5, 2016 –Kochava (www.Kochava.com), the leader in mobile attributionanalytics and optimization, today announced the final agenda for its third annual Kochava Mobile Summit (http://www.kochavamobilesummit.com) in Sandpoint, Idaho, February 10-12, 2016. This exclusive event brings industry leaders together to discuss current trends in ad buying, targeting, re-engagement and optimization for mobile, and predictions for the future of mobile advertising, amidst a beautiful scenic backdrop. The Kochava Mobile Summit is an intimate and highly interactive event bringing the best in the mobile advertising industry together.

Kochava Mobile Summit: Day One

The Kochava Mobile Summit kicks off Wednesday, February 10, with transportation sponsored by InMobi. Summit attendees will enjoy breakfast, sponsored by Amazon, before Kochava CEO, Charles Manning, welcomes the group and introduces the morning keynote speaker, Rob Griffin, Chief Innovation Officer of Almighty, who will lead an interactive discussion around “Delivery: The Business of Experience Optimization.” Following a coffee break sponsored by Ad Action Interactive, Liftoff VP of Marketing, Dennis Mink, will speak on the “Mobile App Engagement Index,” after which Kochava will lead a panel session on “Power of Postbacks,” featuring GSN and Motive Interactive. Kochava will lead a panel session on “The Modern World of Smart App Installations,” including speakers from Appia and AOL, before attendees head to lunch sponsored by Appia, a part of Digital Turbine.

After lunch, Summit attendees will learn about “The State of the Social Casino Game Market” from Adam Krejcik, a Principal at Eilers & Krejcik Gaming. CEOs from across the mobile advertising ecosystem will address the audience in an “Ask the CEO” panel session moderated by Kochava, followed by a session on “Reengagement” with InMobi’s Jeff Coon. AdColony’s Chris D’Avanzo will discuss “Mobile Video Trends & Best Practices” before attendees head out for the Summit Pub Crawl through scenic downtown Sandpoint, sponsored by AdColony.

Kochava Mobile Summit: Day Two

The second day of the Summit kicks off Thursday, February 11, with transportation sponsored by InMobi and breakfast sponsored by Cake. Kochava CEO, Charles Manning, will deliver the company’s roadmap, followed by a coffee break sponsored by ironSource. Kochava will moderate a panel session with Pandora and ironSource on the “Future of App Distribution,” before attendees head to lunch sponsored by AppLovin. Alan Chappell of Chappell & Associates will educate Summit attendees on “Data Security & Privacy” before a panel session on “Connected Devices and Audience Attribution” featuring speakers from Kochava, AppLovin, and Essence Digital. “Mobile Data that Drives OmniChannel Engagement” will be the next topic of discussion, in the form of a panel featuring Urban Airship and Gimbal.

Following the Summit Mad Men Cocktail Break, sponsored by BluMarket, attendees will enjoy the final panel session of the day, “How to Use the Charts & Kochava to Drive Unattributed Installs,” featuring The Blu Market and Backflip Studios. A formal dinner, sponsored by Liftoff, will arm Summit attendees for a night of music and general tomfoolery at the G. Love & Special Sauce concert, sponsored by Pandora.

Kochava Mobile Summit: Day Three

On Friday, February 12, to close out the third annual Kochava Mobile Summit, attendees will join the Kochava team and their colleagues for a ski day at Schweitzer Mountain Resort, sponsored by Phunware.

Interested in keeping up on the action happening in real-time at the Summit? Check out the Mobile Summit list on Twitter (https://twitter.com/kochavamobile/lists/kochava-mobile-summit2) and join our Summit LinkedIn group (https://www.linkedin.com/groups/7034968).

Industry insiders looking for more information about the 2016 Kochava Mobile Summit should sign up to receive event updates here: summit@kochava.com

This business of mobile attribution is a tough one. How does one find out which dollars out of all the ones put into app promotion were the best spent? Which advertising messages led to gaining a new app user or a sale?

The truth is there’s no easy answer, and it takes a lot of iteration to arrive at the right data set and the right tools. So say some people who spend their days working with this stuff. A panel full of them spoke at VentureBeat’s MobileBeat conference Monday.

When companies begin to get serious about attribution, they tend to overreach, several of the panelists said. “Your first instinct is to boil the ocean,” said Charles Manning of the mobile attribution and analytics platform Kochava. “You’re going to want to instrument everything.”

Manning says attribution is not about assembling all the right tools from the get-go, but rather engaging in a process of iteration. “Your goal should not be some holy grail; you should be asking, ‘Do I have the right tools to help me start iterating?’ and you should be asking, ‘How do I facilitate iteration and learn from it easily?’”

“Every aspect of media buying is potentially inaccurate,” said Appsflyer‘s Assaf Vaknin. Vaknin said one common tactic is to simply look at the number of sales or app user conversions after the fact and hope for some halo effect.

Vaknin points out that the problem of data complexity grows when you factor in user touches on non-digital media like TV and radio. But Appsflyer’s clients expect attribution and analytics to cross into those other media.

To do that, they typically locate and integrate with technology partners that specialize in other media, like TV and radio. “We have to work with whatever is out there and enrich the level of data that’s out there,” Vaknin said.

Juan Pablo Bedoya of the identity theft protection company Lifelock says his company has been trying to work closer with its analytics partners. One of the company’s main goals is to find the right messages and media to get dormant app users using the Lifelock app again.

Push notifications are an effective but potentially annoying form of messaging. For instance, Lifelock sends push notifications to people who have not used the app for a certain period of time.

One member of the audience said she never turns on push notifications on her phone because she has no expectation of receiving useful information from them, just advertisements of one form or another.

But mobile users in general have shown a high willingness to respond push notifications. The panel moderator, Adam Marchick of Kahuna, said push notifications have a 40 percent to 60 percent click-through rate, while email gets only 7 percent to 9 percent.

“Mobile is great, but you really have to keep an eye on it,” Bedoya said. “I’d rather try a few things here and there and just keep learning as we go.”