Kochava Summit 2024: Mastering Your Mix

10:15-10:45AM  |  Innovation for the Attribution Revolution

Kochava CEO Charles Manning explores what’s in store for the future of advertising measurement in a privacy-first, post-MAID world.

10:45-11:15AM  |  MMM & The Quest for Incrementality

Media Mix Modeling can be a messy endeavor. How can marketers find insights they can trust on their quest for true incrementality?

11:15AM-12:00PM  |  Unpacking Ad Tech Trends & Platform Evolution

Ad tech has experienced a wave of seismic pressures across the last 24 months, with even more on the horizon. What are marketers doing about it, and what has Kochava observed from its unique vantage point?

Tuesday, February 14th – Afternoon

1:15-1:45PM  |  Finding Success in the New State of ASA

Apple Search Ads now accounts for the lion’s share of all attributed installs on iOS. With new ad placements, more competition, and rising bidding costs, unlock the secrets to make your spend count on ASA.

1:45-2:15PM  |  The Incrementality of Outdoor Advertising

Exploring the role OOH and DOOH advertising play in 2023 as marketers shift budgets and face economic headwinds.

2:15-2:45PM  |  First-Party Data & Identity

As third-party data becomes more restrictive, marketers have intensified their focus on optimizing first-party data. Learn how marketers are shifting strategies in the changing landscape.

3:00-3:30PM  |  App Distribution Platforms and the Future of App Stores

Finding the balance between flexibility and security. What’s the future of alternative, 3rd party app stores across devices and platforms?

3:30-4:15PM  |  Ask Me Anything (AMA)

You’ve got questions! This panel has answers. Anything goes… well almost anything.

4:15-4:30PM   |   Buses depart Sandpoint Event Center

102 S Euclid Avenue, Sandpoint

5:15 PM   |   Buses depart hotels

9:00PM-12:00AM   |   After Party

Sponsored by:

10:00PM-12:00AM   |   Buses depart Kochava parking lot for hotels

*this will be managed by one bus & on first come, first serve basis – please expect wait

Wednesday, February 15th – Morning

9:00-9:45AM  |  Defining the New Normal

Nearly three years after the arrival of COVID-19 in the United States, the economy remains in a state of flux, with mixed messages coming from labor and financial markets. This presentation will parse the economic uncertainty and evaluate to what extent the economy is returning to normal after the pandemic, and in what ways the definition of normal is permanently shifting due to structural changes to the economy. In particular, demographics, labor markets, inflation, and globalization will be evaluated.

9:45-10:30AM  |  Kochava Roadmap Sneak Peek

Join our CTO & Head of Product as they unpack Kochava’s vision and roadmap for 2023 and beyond.

10:30-10:45AM  |  The Fragmentation of App Ads Measurement

Self-attributing networks (SANs) and mobile measurement partners (MMPs) are undergoing a paradigm shift in how they work together to fulfill the needs of mutual demand-side advertisers. What does the future hold?

10:45-11:30AM  |  Where is OTT & CTV Headed?

With major streaming publishers introducing ad-supported tiers, and CTV platforms investing and expanding their endemic offerings, OTT & CTV supply is expected to increase dramatically. What’s the future of advertising on this channel and how should advertisers capitalize on this moment?

11:30AM-12:00PM  |  SKAdNetwork, Sandbox, and PETs

Kochava CTO Ethan Lewis explores SKAdNetwork 4.0, Google’s Privacy Sandbox for Android, and where we’re headed with Privacy Enhancing Technologies (PETs).

Wednesday, February 15th – Afternoon

1:00-1:45PM  |  Measuring Outcomes & Proving Incremental Value as Publishers

In the current state of economic downturn, brands are striving to connect every ad dollar to business outcomes. How are publishers and platforms showing up?

1:45-2:15PM  |  Driving Marketing Growth During Economic Downturn

How should marketers approach growth in the face of current economic headwinds and calls to trim their ad budgets? Join the discussion with Kochava and Western Union.

2:15-3:00PM  |  The Great Attribution Reset – How to Turn the Chaos in Measurement into a Competitive Advantage

Attribution has dramatically and permanently changed, and there are still more changes on the horizon. The savviest marketers have the opportunity to develop their own approach to attribution, determine what distinguishes their customers from their competitors, and turn that differentiation into a media buying advantage.

3:00-3:45PM  |  A Final Discussion with Industry Leaders

An engaging conclusion featuring thought leaders from across the industry.

4:00-4:15PM   |   Buses depart Sandpoint Event Center

102 S Euclid Avenue, Sandpoint

5:00PM   |    Buses depart hotels

5:30-8:30PM   |   VIP dinner

Sponsored by:

10:00PM-12:00AM   |   Kochava presents The Rub – Live at the Hive

4:00-4:15PM   |   Buses depart Kochava parking lot for hotels

*this will be managed by one bus & on first come, first serve basis – please expect wait

Thursday, February 16th