EducationNews & Updates April 18, 2022 Are You Buying Back Users You Already Acquired? Your MMP’s install deduplication handling could be damaging your bottom… Jeff Richardson Love0
EducationNews & Updates April 18, 2022 Getting Started with Intrinsic In-Game Advertising How to start a marketing campaign with Frameplay With the… Jeff Richardson Love1
EducationNews & Updates March 28, 2022 Unify Your Ad Spend Insights Across Google, Facebook, Apple Search Ads and Others In marketing, ad spend is the amount of money you’re… Sierra Scott Love1
EducationNews & Updates March 18, 2022 The Next Generation Mobile Measurement Partner (MMP) How an MMP serves marketers in the privacy-first age of… Jeff Richardson Love3
EducationNews & Updates March 8, 2022 What is ROAS and How Do You Calculate It Correctly? Return on ad spend (ROAS), pronounced “row-as”, measures the effectiveness… Sierra Scott Love0
Education February 23, 2022 5 Measurement Best Practices for Retail Apps As times have changed, the shoppers' experience has changed too.… Sierra Scott Love0
Education January 1, 2022 Five Tips for Selecting the Right Mobile Analytics Tool When selecting the right mobile analytics tool for your app,… Sierra Scott Love0
EducationNews & UpdatesPress August 5, 2019 Your Attribution May Be More Wrong Than Right The Kochava Collective now offers marketers the ability to create… Leslie Amadio Love0
EducationNews & Updates May 21, 2018 The Role of A/B/n and Multivariate Testing in Push Messaging Marketing is as much about retargeting as it is about… Leslie Amadio Love1
EducationNews & Updates June 5, 2017 State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data If you’re managing a mobile app or property, you likely… Charles Manning Love0
EducationNews & Updates May 2, 2017 The Questions No One is Asking: Three Keys to Actionable Data We live in a world with ever-expanding volumes of data,… Israel Karasek Love0
EducationNews & Updates April 24, 2017 The Business of Real Time Eric Mann, Director of Product Engineering at Kochava, authors, “The… Israel Karasek Love0
EducationNews & Updates April 10, 2017 State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward When I graduated from college, my first job out of… Charles Manning Love0
EducationNews & Updates April 5, 2017 Fraud Abatement Series #5—The Kochava Global Fraud Blocklist The tools Kochava uses to identify fraud are part of… Grant Simmons Love0
EducationNews & Updates March 29, 2017 Fraud Abatement Series #4—Ad Stacking Ad stacking is a fraud technique where multiple ads are… Grant Simmons Love2